To design the new 2020 campaign for Bear's Fruit Kombucha, we created 4 environments:
- Lemon Rosemary set in Italy
- Blueberry Lavender set in Provence
- Pineapple Mint set in Brasil
- Strawberry Jalapeño set in a mexican hacienda
To emphasize the organic nature of the product, we designed the set with textures such as painted wood, hand woven textiles and the freshest organic fruits.
Ceramics courtesy of FEFO STUDIO
Shot at OSTUDIO, Brooklyn, NYC by Charles Roussel for Creatives in Residence, 2020